Bringing clarity and continuity to digital customer experience

Travel Counsellors wanted to reshape their digital experiences and define a clear 'From > To' vision for their web platform and wider customer journey.

With a Head of CX yet to be appointed, they needed strategic support to move the programme forward without delay.

I’m helping to establish the blueprint for the next phase of digital experience. That includes:

  • Facilitating early-stage thinking and stakeholder alignment

  • Developing a strategic vision for the website and digital touchpoints

  • Ensuring continuity and momentum while the CX function is being formalised

  • Laying a clear foundation for the incoming Head of CX

What’s Changing

This work is enabling Travel Counsellors to move and invest with confidence during a period of transition. With the blueprint in place and leadership soon in post, the business will be well-positioned to execute its next wave of digital improvements.

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