The Centre Channel Story

I'm Mark Leach, and I've spent two decades in digital commerce - from eCommerce pioneer at Missguided to building and selling a seven-figure CRO agency.

After working with scale-ups and global brands, I kept seeing the same patterns over and over again.

Businesses had ambition and budget — but no real certainty.
Were their agencies delivering value, or just putting on a show?

Board members were making digital decisions without the expertise to know what they were actually buying. And even when they had strategies, they lacked the internal team to push these initiatives through.

I was on both sides of this problem. I'd run digital teams struggling to get board buy-in for the right investments. I'd also seen agencies oversell solutions that businesses didn't really need.

Throughout my career, I developed a different approach. Instead of following trends or executing directives, I learned to ask better questions:

What are you actually trying to achieve?

Why does this matter for your business?

How will you know if it's working?

This purpose-first methodology transformed every project I touched.

At Missguided, it helped us launch a #1 App Store app that increased conversion by 30%. At my agency, it's how we achieved 100% client retention landing clients such as Boots, Frasers Group, and Brewdog - because we focused on their actual business needs, not just delivering what they asked for.

That’s why I started Centre Channel — and why the name matters.

“In any sound system, the centre channel is the one that prioritises dialogue from the whole soundscape. It cuts through all the background noise to focus on what's most important - the conversation.”

This is my guiding principle and how I approach every consulting engagement. While everyone else is adding to the noise, I help you hear the dialogue that matters most for your business.

Now, at Centre Channel, we bring this approach to ambitious leaders who are ready to invest in digital growth but need confidence they're spending wisely.

We don't just follow the latest trends or execute whatever your current agency suggests. We help you cut through the noise, make informed decisions, and ensure your digital investments actually deliver business results.

No fluff, no buzzwords, just honest advice and hands-on support.

Centre Channel isn’t about digital for digital’s sake.
It’s about knowing exactly what matters — and moving towards it with confidence.