I help leaders cut through digital noise and invest with confidence.
Whether you're facing bloated agency costs, unclear strategy, or internal misalignment, I bring senior-level credibility to your digital growth agenda — and a calm, experienced head to move it forward.
Most clients work with me on:
eCommerce strategy and board-level advisory
Mentoring for digital and eCommerce leads
Clarity on team structure, tech investment, and agency performance
How I Work
Every engagement follows a simple, deliberate path:
Noise
I start by listening. What’s unclear, misaligned, or just distracting?
I map the landscape and uncover what’s getting in the way.
Focus
I turn complexity into clarity, bringing an independent lens to help you see what really matters — and where value is being lost.
Strategy
I define a high-impact plan that fits your ambition and capability. Realistic, energising, and ready to present to boards or investors.
Confidence
You move forward with alignment, clarity, and conviction. I stay involved as a trusted partner, ensuring progress sticks.
Who I Work With
I work best with ambitious leaders in:
Fashion, lifestyle, and direct-to-consumer brands
Private equity-backed or founder-led businesses
Organisations facing digital complexity, change, or growth pressure
There’s too much noise in digital. Everybody’s selling something.
I don’t sell implementation. I sell clarity.
I’ve run digital teams and sold agency services.
I know when you’re getting value — and when you’re being oversold.
My role is to help you invest wisely, not just spend more.
Why Centre Channel?
Oversold by your agencies
You're spending serious money but can't tell if you're getting real value or just expensive presentations. I've been on both sides - I know what good agencies deliver versus what they promise, and I'm not trying to sell you anything.
I audit your current investments, evaluate what's actually working, and give you honest recommendations without a sales agenda.
No digital voice on the board
You know digital is important but don't have the experience to make confident decisions about priorities and investments. I translate the jargon into business language and help you ask the right questions.
No PowerPoints full of buzzwords - just straight talk about what matters for your business and how to invest wisely.
Need somebody who delivers
Even with a strategy, you need someone who can push these initiatives through and ensure they deliver results. I don't disappear after the presentation - I stay involved until your investments actually work.
Project oversight, team development, vendor accountability - whatever it takes to turn strategy into measurable business results.