Clarity, Governance, and Delivery.

Think of me as the 10% that ensures your other 90% delivers what it promised.

I ensure clear scope, aligned teams, and delivery that actually lands - so your investment doesn't get wasted on rework, scope creep, or agencies pulling in different directions. 

WHEN YOU NEED ME

Most consulting engagements fail because the problem isn't clear from the start.

I work in specific scenarios where the problem, and the path to fixing it is proven.

  • When performance flatlines or data sources contradict one another, it is difficult to make confident investment decisions. This engagement provides an impartial, evidence-based review of your digital operation.

    • Focus: A deep dive into agency contracts, GA4 data integrity, and team structure.

    • Outcome: A clear, board-ready assessment of current performance and a prioritised roadmap for the next 12 months.

    • Duration: 10 Days.

    • Request a Diagnostic

  • The success of a replatforming project is rarely determined by the technology, but by the quality of the governance. I act as the client-side programme lead, ensuring the commercial requirements are not lost in the technical delivery.

    • Focus: Managing the System Integrator (SI), protecting the scope, and owning the timeline.

    • Outcome: The project is delivered with commercial focus, ensuring you launch with the capabilities you actually need.

    • Book a Governance Call

  • A gap in leadership shouldn’t mean a pause in progress. I step in to lead the eCommerce function, owning the P&L and maintaining team momentum while you search for the permanent Head of eCommerce.

    • Focus: Strategy continuity, team management, and trading execution.

    • Outcome: You avoid the "drift" that often occurs during hiring gaps, ensuring the incoming leader inherits momentum.

    • Discuss Leadership

DIAGNOSTIC

10 DAYS • FIXED FEE

Audit team, tech, data and spend. Prioritised issues by impact/effort.

SPRINT

30-90 DAYS

Fix the highest-impact blocker first. Measurable gates.

FRACTIONAL

6-12 MONTHS

Roll out across priorities. Embed cadence and capability.

lets talk more

WHO THIS IS FOR

You’re a £20–£150m brand in fashion, home, lifestyle or a high-growth business where digital performance drives commercial results.

You might sell online, generate high-value leads, or operate a hybrid model.

You’re under pressure from your board to deliver growth, but your digital operation can’t keep up.

You’re likely on Shopify or Shopify Plus, or managing a complex ecosystem of platforms and data.

You need focus, clarity, and alignment between commercial ambition and digital delivery.

WHO THIS IS NOT FOR

You need strategy decks rather than hands-on delivery

Budget isn't available for proper resolution (typically £30k+ over 3–6 months)

Your team isn't ready to change how they work

RECENT OUTCOMES

Problem: Outgrowing platform, three agencies pitching different solutions, board nervous about £300k+ decision

Result: Led discovery and replatform governance

→ +8% conversion, +12% AOV, on time/budget

Problem: Rising SaaS costs killing margin, board questioning tech stack ROI

Result: Built and delivered bespoke native app

→ +11% conversion, 5-point web-to-app shift, 12-month payback

  • “Mark is a true expert in eCommerce. I've experienced how he accelerates growth and builds strong teams. He remains a trusted advisor of mine”

    Gareth Jones, Chairman; Abbott Lyon

  • "We were stuck with some UX questions that we couldn't see a way through. Your perspective made us see the bigger picture and unlock what we think is the right path forward."

    Andy Whyte, CEO; MEDDICC

  • "I can honestly say Mark is the most knowledgeable person I have met when it comes to conversion/customer journey improvements and all things digital (he's a very nice guy too 😁)"

    Paul Masters, CFO

  • "The depth of knowledge coupled with experience client side allows Mark not only to see around corners, but to deliver practical strategy in a way that brings a client and business on a complex journey, simplified."

    Matt Adams, Global COO; Assembly

INTERESTED IN WORKING TOGETHER

Tell me a little about your challenge and I’ll be in touch within 48 hours to discuss whether Centre Channel is the right fit.