Supporting a brand evolution through clear direction, governance and delivery focus
Abbott Lyon set out to overhaul their eCommerce experience — from visual design to the underlying data structure. With a major retheme underway, they needed independent oversight to help navigate complexity and ensure the project stayed on track.
I helped the team select the right agency partner, and now play a governance role across the programme. That includes:
Acting as a strategic liaison between brand and agency
Keeping delivery timelines and outcomes aligned
Negotiating with third-party platforms and providers
Providing structure and direction using frameworks that have worked across multiple transformations
What’s Changing
The new site launched in September. Already, this partnership has brought greater focus, confidence, and control — helping the team make clear decisions and stay on the front foot.