A fast-growing fashion brand unlocking the next phase of digital maturity
ARNE had built real traction through product and brand — but their digital infrastructure needed to catch up. They wanted to raise the bar across eCommerce, technology, and team capability.
I’ve supported the founders and digital team through a wide-reaching transformation. That includes:
Launching a custom-built native app
Retheming the Shopify storefront
Selecting and managing a new Shopify Plus agency
Setting their international growth strategy
Supporting the organisational structure and hiring process
Acting as a senior partner to the in-house team — offering ongoing direction, challenge and development
What’s Changing
This work is already reshaping how ARNE operates online — faster delivery, stronger CX, and better internal alignment.
The shift is still in progress, but the direction is clear: digital is no longer a bolt-on, it’s central to their next stage of growth.