From boardroom ask to App Store success — turning ambiguity into action
Network approached me with a request: the board wanted an app. But it wasn’t clear why, what role it should play, or how it would deliver value to the business or its customers.
I applied my signature methodology — removing noise, clarifying intent, and defining a vision grounded in business outcomes. From there, I stayed involved to lead delivery, ensuring the product launched with purpose and impact.
That included:
Shaping the app strategy and user value proposition
Aligning stakeholders around a clear vision
Leading delivery across internal and external teams
Defining the roadmap for future growth and innovation
What’s Changing
The result is an app now trending in the App Store’s shopping charts, receiving 5-star reviews, and backed by a focused roadmap of feature releases. What began as a vague requirement has become a strategic asset.