When your board demands growth

but your eCommerce can’t keep up.

I fix what’s not working, so your teams can deliver growth with confidence.

See How I Help

Retail boards want fast growth.

Your platform's maxed out, systems don't sync, customer data lives in five places, and nobody trusts the numbers enough to commit the budget.

Meanwhile, agencies pitch "transformation." Nothing moves. Pressure mounts.

This isn't a technology problem. It's a decision problem.

Think of me as the 10% that ensures your other 90% delivers what it promised.

I ensure clear scope, aligned teams, and delivery that actually lands - so your investment doesn't get wasted on rework, scope creep, or agencies pulling in different directions. 

If you already know the problem, we can go straight to delivery.

If not, I can use a trusted and repeatable method

  • Know what to fix

    Audit team, tech, data and spend. Prioritised issues by impact/effort.

    Output: Board‑ready actions with expected ROI and owners.

  • Prove it works

    Fix the highest‑impact blocker first (performance, data trust, or team alignment). Measurable gates.

    Output: Tangible improvement and a repeatable pattern.

  • Make it stick

    Roll out across other priorities. Embed cadence and capability so momentum continues without dependency.

    Output: Scaled results, handover, and governance.

Book a free call

Who this is for:

  • You’re a £20–£150m brand in fashion, home, lifestyle or a high-growth business where digital performance drives commercial results.

  • You might sell online, generate high-value leads, or operate a hybrid model.

  • You’re under pressure from your board to deliver growth, but your digital operation can’t keep up.

  • You’re likely on Shopify or Shopify Plus, or managing a complex ecosystem of platforms and data.

  • You need focus, clarity, and alignment between commercial ambition and digital delivery.

This isn’t for you if:

  • You need strategy decks rather than hands-on delivery

  • Budget isn't available for proper resolution (typically £30k+ over 3–6 months)

  • Your team isn't ready to change how they work

Real business outcomes

Problem: Outgrowing platform, three agencies pitching different solutions, board nervous about £300k+ decision

Result: Led discovery and replatform governance

→ +8% conversion, +12% AOV, on time/budget

Problem: Rising SaaS costs killing margin, board questioning tech stack ROI

Result: Built and delivered bespoke native app

→ +11% conversion, 5-point web-to-app shift, 12-month payback

Ways to engage

  • Free 30-minute Call

  • Two-week Diagnostic (fixed fee)

  • 30–90 day Sprint

  • Fractional leadership (1–3 days/week) for 6–12 months

  • “Mark is a true expert in eCommerce. I've experienced how he accelerates growth and builds strong teams. He remains a trusted advisor of mine”

    Gareth Jones, Chairman; Abbott Lyon

  • "We were stuck with some UX questions that we couldn't see a way through. Your perspective made us see the bigger picture and unlock what we think is the right path forward."

    Andy Whyte, CEO; MEDDICC

  • "I can honestly say Mark is the most knowledgeable person I have met when it comes to conversion/customer journey improvements and all things digital (he's a very nice guy too 😁)"

    Paul Masters, CFO

  • "The depth of knowledge coupled with experience client side allows Mark not only to see around corners, but to deliver practical strategy in a way that brings a client and business on a complex journey, simplified."

    Matt Adams, Global COO; Assembly

Interested in working together?

Tell me a little about your challenge and I’ll be in touch within 48 hours to discuss whether Centre Channel is the right fit.